by Fronetics | Jul 19, 2017 | Blog, Content Marketing, Marketing
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers...
by Fronetics | Jul 17, 2017 | Blog, Content Marketing, Marketing
Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B...
by Fronetics | Jul 12, 2017 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here are our 10 most popular articles covering supply chain and digital marketing, based on our mid-year analysis. If you ever read this blog, or are familiar with Fronetics, you know we’re big advocates of regularly measuring and analyzing metrics that help you...
by Fronetics | Jul 11, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity....
by Fronetics | Jul 6, 2017 | Blog, Content Marketing, Data/Analytics, Marketing
Businesses report these 3 content marketing challenges are the largest they face. Here’s how to track your progress in overcoming them. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow...
by Fronetics | Jul 3, 2017 | Blog, Content Marketing, Current Events, Marketing, Supply Chain
Blog aggregation site Feedspot included Fronetics’ blog on its list of the best content for the supply chain. Fronetics is honored to learn that our blog has been included on Feedspot’s list of the top 75 supply chain blogs and websites for supply chain professionals....
