by Fronetics | Aug 23, 2017 | Blog, Content Marketing, Marketing, Social Media
In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to interact with your customer base on social media. Amid the endless barrage of ideas for what to do, it’s worth...
by Fronetics | Aug 22, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Supply chain and logistics businesses need to be about more than themselves, and content marketing can help them get there. While conventional wisdom tells us that content marketing is useful and important for any business, there are still some in the supply chain and...
by Fronetics | Jul 27, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the...
by Fronetics | Jul 25, 2017 | Blog, Content Marketing, Marketing, Strategy
When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and...
by Fronetics | Jul 24, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of...
by Fronetics | Jul 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they...
