by Fronetics | Nov 9, 2017 | Blog, Content Marketing, Marketing
Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part...
by Fronetics | Nov 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business...
by Fronetics | Nov 6, 2017 | Blog, Content Marketing, Marketing
Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking. It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since...
by Fronetics | Oct 30, 2017 | Blog, Content Marketing, Marketing, Strategy
Relationships take time and trust to fully develop, and lead nurturing is no different. Before I got married in 2009, I spent most of my twenties in the dating pool. I would meet someone. We would exchange phone numbers. And through a series of texts and calls, we...
by Fronetics | Oct 25, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored...
by Fronetics | Oct 18, 2017 | Blog, Content Marketing, Leadership, Marketing, Social Media
Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and...
