by Fronetics | Jan 3, 2018 | Blog, Content Marketing, Marketing
In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search...
by Fronetics | Jan 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
It’s time to cast your vote for the top logistics and supply chain blogs of 2018! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 4th annual survey to uncover the top industry blogs of 2018. Help us by voting for your...
by Fronetics | Dec 12, 2017 | Blog, Content Marketing, Marketing
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn...
by Fronetics | Dec 5, 2017 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain
Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for...
by Fronetics | Nov 29, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal...
by Fronetics | Nov 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure...
