by Fronetics | Jan 23, 2018 | Blog, Content Marketing, Marketing
Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing...
by Fronetics | Jan 22, 2018 | Blog, Content Marketing, Marketing
Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where...
by Fronetics | Jan 18, 2018 | Blog, Content Marketing, Marketing
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads,...
by Fronetics | Jan 17, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook...
by Fronetics | Jan 16, 2018 | Blog, Content Marketing, Marketing
Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our...
by Fronetics | Jan 10, 2018 | Blog, Content Marketing, Marketing
Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last...
