by Fronetics | Apr 5, 2018 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Adidas and FIFA have found great success in using social media in supply chain management. Sometimes, a success story can be a powerful motivator. FIFA and Adidas have been extremely successful in using social media in supply chain management. Here’s how it works for...
by Fronetics | Apr 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering...
by Elizabeth Hines | Apr 3, 2018 | Blog, Content Marketing, Current Events, Manufacturing & Distribution, Marketing, Supply Chain
In many cases, automation in manufacturing creates leaner, more efficient operations. Efficiency facilitates new opportunities and business growth, which in turn allow for job creation. The rise of artificial intelligence (AI) and its applications in manufacturing...
by Fronetics | Apr 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those...
by Fronetics | Mar 29, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers...
by Fronetics | Mar 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You...
