by Fronetics | Oct 24, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows...
by Fronetics | Oct 23, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the...
by Fronetics | Oct 22, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve written about before, content can help your sales team win business. But you need to take a close look at your sales process and...
by Elizabeth Hines | Oct 18, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change to inbound marketing. Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out...
by Fronetics | Oct 17, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions....
by Fronetics | Oct 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses...
