by Fronetics | Nov 19, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
For B2B buyers, case studies are still the most popular type of content. Check out our infographic below to discover the five elements of an effective B2B case study. Did you know that 89% of B2B marketers consider customer testimonials and case studies to be the most...
by Fronetics | Nov 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Video is the most popular form of content being consumed online today — and it shows no...
by Fronetics | Nov 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Looking to keep up with happenings in the supply chain industry? These are our top five supply chain websites to follow. One of the best ways to keep up with supply chain trends, innovations, and best practices is by following leading industry websites. In this guide,...
by Fronetics | Nov 13, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain
The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into...
by Fronetics | Nov 12, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep...
by Fronetics | Nov 8, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Strategy, Supply Chain
Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in...
