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Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

by Fronetics | Nov 29, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media

Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the...
Why You Should Hire People for Their Superpowers

Why You Should Hire People for Their Superpowers

by Jennifer Hart Yim | Nov 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain, Talent

Great people don’t always focus on expressing their superpowers at work out of a fear of limiting their scope. Here’s how employers can identify and coach employees to work to their fullest potential. This guest post comes to us from Argentus Supply Chain...
Infographic: Holiday Supply Chain 2018

Infographic: Holiday Supply Chain 2018

by Fronetics | Nov 27, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain

With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%. The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of...
Video: 7 Stages in the Sales Cycle Content Can Help

Video: 7 Stages in the Sales Cycle Content Can Help

by Fronetics | Nov 26, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain

Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar...
Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention

Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention

by Elizabeth Hines | Nov 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media...
Why Content Marketing Depends on Metrics

Why Content Marketing Depends on Metrics

by Fronetics | Nov 20, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain

Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to...
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