by Fronetics | Feb 18, 2014 | Blog, Logistics, Marketing, Social Media, Supply Chain
This post was originally published on DC Velocity. Social technologies offer business enormous potential – potential to unlock value and to increase productivity. How enormous is this potential? The McKinsey Global Institute (MGI) looked at four sectors (consumer...
by Fronetics | Feb 13, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
demand generation infographic
by Fronetics | Feb 13, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
demand generation infographic
by Fronetics | Feb 13, 2014 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand...
by Fronetics | Feb 13, 2014 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand...
by Fronetics | Feb 4, 2014 | Blog, Logistics, Marketing, Social Media, Strategy
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the...
