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Internet of Things and its Impact on Supply Chain Management

Internet of Things and its Impact on Supply Chain Management

by Jennifer Hart Yim | Jun 26, 2014 | Blog, Internet of Things, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Supply Chain Management will use the Internet of Things to improve factory workflow, increase...

Logistics industry start-ups leverage social media

by Fronetics | Jun 24, 2014 | Blog, Logistics, Marketing, Social Media, Strategy

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create...

Social media gets customers for the logistics and supply chain industries

by Fronetics | Jun 23, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create...
Pet Food Industry Supply Chain Challenge

Pet Food Industry Supply Chain Challenge

by Jennifer Hart Yim | Jun 19, 2014 | Blog, Logistics, Manufacturing & Distribution, Strategy, Supply Chain

Entrants to the market need to understand the barriers to entry and problems with management and transparency within the pet food industry supply chain. This article is part of a series of articles written by MBA students and graduates from the University of New...
Survey: social media and the logistics and supply chain industries

Survey: social media and the logistics and supply chain industries

by Fronetics | May 25, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Some companies within the logistics and supply chain industries have chosen to participate in social media while others have not.  Why have some companies chosen not to participate while others have decided to participate?  What social networks do companies within the...
Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

by Fronetics | May 1, 2014 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain

By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create...
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