Content marketing for the logistics and supply chain industries [Download]

by Fronetics | Aug 25, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand...

How to Leverage Social Media in Transportation and Logistics

by Fronetics | Aug 6, 2015 | Blog, Logistics, Marketing, Social Media, Supply Chain, Transportation & Trucking

Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on...

Content marketing ROI for reverse logistics companies

by Fronetics | Aug 4, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with...

Mapping the World’s Supply Chains. Leonardo Bonanni, Founder and CEO of Sourcemap, Talks About a Newer, Better Way of Doing Business

by Fronetics | Jul 20, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Sourcemap: doing well by doing good. Leonardo Bonanni’s company, Sourcemap, is doing well by doing good, and he’s helping companies to do the same. In working on his doctoral thesis at MIT, Leonardo Bonanni created a service that is good for the world on many levels –...

Avoiding the Top 3 Pitfalls of Lean Inventory Management

by Fronetics | Jul 14, 2015 | Blog, Logistics, Manufacturing & Distribution, Strategy, Supply Chain

To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water. Everything is in the right place at the right time. If only every distribution...

The cloud stiffens competition as it yields a new digital supply chain

by Fronetics | Jul 6, 2015 | Big Data, Blog, Data/Analytics, Internet of Things, Logistics, Marketing, Strategy, Supply Chain

The battle for competitiveness in the cloud. In this age of radical transformation for supply chains, top companies are tying together prevailing concepts, like big data and the Internet of Things (IoT), with cloud-based computing. Supply chains are being reimagined...