by Fronetics | Mar 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it...
by Fronetics | Mar 7, 2017 | Blog, Logistics, Marketing, Social Media, Supply Chain
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and...
by Fronetics | Mar 1, 2017 | Blog, Diversity, Leadership, Logistics, Supply Chain
Fronetics spoke with 6 women leaders in the supply chain and logistics industries about their professional experiences and thoughts on the gender gap. March is Women’s History Month, a time when we at Fronetics like to focus our attention on inspiring female leaders...
by Fronetics | Feb 28, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern...
by Fronetics | Feb 14, 2017 | Blog, Current Events, Logistics, Manufacturing & Distribution, Supply Chain
Consumers will spend $18.2 billion on Valentine’s Day 2017, down from a record-high 19.7 billion in 2016, according to the National Retail Federation. Did you purchase something sweet for your loved one to mark the special occasion this Valentine’s Day?...
by Jennifer Hart Yim | Feb 13, 2017 | Blog, Logistics, Strategy, Supply Chain
Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends. This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker. Amazon’s...