by Jennifer Hart Yim | Feb 28, 2018 | Blog, Leadership, Logistics, Marketing, Social Media, Supply Chain
For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus...
by Fronetics | Feb 26, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes to its algorithm and prioritizing what users want from the social media platform. Our recent blog post discussed the...
by Fronetics | Feb 22, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon...
by Fronetics | Feb 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content...
by Fronetics | Feb 20, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every...
by Fronetics | Feb 19, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content....
