by Fronetics | Mar 12, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key...
by Fronetics | Mar 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search...
by Fronetics | Mar 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines. For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points...
by Fronetics | Mar 6, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to do to stay ahead of them. We have talked a lot about Facebook’s updates on our blog. Users are already seeing less...
by Fronetics | Mar 5, 2018 | Blog, Current Events, Logistics, Supply Chain
Companies looking to promote their supply chain transparency should consider joining the Green Supply Chain Map to reach environmentally conscious buyers. Earlier this year, the U.S. Natural Resources Defense Council (NRDC) and the Institute of Public &...
by Fronetics | Mar 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with...
