by Fronetics | Sep 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far,...
by Jennifer Hart Yim | Aug 30, 2018 | Blog, Leadership, Logistics, Supply Chain, Talent
Bad leadership in procurement has the potential to sink a company’s reputation, making it difficult to hire at all levels below it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management...
by Fronetics | Aug 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action....
by Fronetics | Aug 27, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and...
by Fronetics | Aug 23, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain, Talent
Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may...
by Fronetics | Aug 22, 2018 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based...
