by Fronetics | Nov 1, 2018 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Supply Chain
Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most effective types of content out there. A recent study shows that case studies far outperform other types of content....
by Jennifer Hart Yim | Oct 30, 2018 | Blog, Logistics, Supply Chain
In order to transform and mature, these supply chain elements need to be incorporated into a brand’s foundation: stakeholder alignment, visibility, and role clarity. This guest post was written by Paul Rea for Argentus Supply Chain Recruiting, a boutique...
by Fronetics | Oct 29, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier...
by Fronetics | Oct 24, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows...
by Fronetics | Oct 23, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the...
by Fronetics | Oct 22, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve written about before, content can help your sales team win business. But you need to take a close look at your sales process and...
