by Fronetics | Nov 26, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar...
by Elizabeth Hines | Nov 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media...
by Fronetics | Nov 20, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain
Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to...
by Fronetics | Nov 19, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
For B2B buyers, case studies are still the most popular type of content. Check out our infographic below to discover the five elements of an effective B2B case study. Did you know that 89% of B2B marketers consider customer testimonials and case studies to be the most...
by Fronetics | Nov 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Video is the most popular form of content being consumed online today — and it shows no...
by Fronetics | Nov 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Looking to keep up with happenings in the supply chain industry? These are our top five supply chain websites to follow. One of the best ways to keep up with supply chain trends, innovations, and best practices is by following leading industry websites. In this guide,...
