by Fronetics | Oct 26, 2016 | Big Data, Blog, Content Marketing, Data/Analytics, Marketing
Big-data insights can help you segment your email database to better target prospects based on where they are in the buyers’ journey. Most companies these days are swimming in a sea of big data, the great swaths of information they’ve amassed from sales records,...
by Fronetics | Oct 20, 2016 | Big Data, Blog, Data/Analytics, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Warehousing & Materials Handling
These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing...
by Fronetics | Sep 7, 2016 | Big Data, Blog, Data/Analytics, Logistics, Strategy, Supply Chain
While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will...
by Elizabeth Hines | Aug 25, 2016 | Blog, Data/Analytics, Leadership, Strategy
Forget tracking traditional metrics and focus on decision-quality data that helps front-line managers do their jobs. It’s safe to say that the clients I engage with fall into two categories when it comes to business data: those that are drowning in it, and those that...
by Elizabeth Hines | Aug 16, 2016 | Blog, Data/Analytics, Logistics, Strategy, Supply Chain
Look at your financial metrics on a granular level, beyond the basic snapshot, to identify opportunities for growth. Big data can show homogeneous revenue opportunities and cost inputs. But that overview is inadequate for determining how different aspects of your...
by Fronetics | Aug 10, 2016 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content. A critical (but often overlooked) element of an effective inbound marketing strategy follows the actual production and distribution of content:...
