3 Lessons from Big Data to Make Your Content More Relevant

by Fronetics | Nov 8, 2017 | Blog, Data/Analytics

Marcus Tober, Searchmetrics founder, suggests three key ways to make your content more relevant and to improve your SEO visibility. We talk a lot about the importance of content, like here and here. Content is everywhere, and companies are working hard to continually...

Which Social Media KPIs Should I Measure?

by Fronetics | Nov 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media

Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business...

5 Tips for Achieving the Most Out of Your Supply Chain Analytics

by Fronetics | Nov 2, 2017 | Blog, Data/Analytics, Logistics, Strategy, Supply Chain

In a recent study, MIT found that companies that focus on 5 key initiatives to improve their supply chain analytics can have a big impact on their bottom line. Some supply chain companies are leaning on the power of analytics to help streamline their processes and get...

Last-Mile Metrics: 11 Metrics to Measure in Last-Mile Logistics

by Jennifer Hart Yim | Oct 12, 2017 | Blog, Data/Analytics, Logistics, Strategy, Supply Chain

Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is...

3 Content Marketing Challenges and How to Overcome Them

by Fronetics | Jul 6, 2017 | Blog, Content Marketing, Data/Analytics, Marketing

Businesses report these 3 content marketing challenges are the largest they face. Here’s how to track your progress in overcoming them. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow...

The 2017 4th of July Supply Chain [Infographic]

by Fronetics | Jun 27, 2017 | Big Data, Blog, Current Events, Data/Analytics, Logistics, Supply Chain

U.S. Consumers plan to spend a whopping $7.1 billion on cookouts for 4th of July celebrations. The National Retail Federation reports that 219 million Americans plan to celebrate the 241st Independence Day. Two-thirds plan to attend a cookout, barbecue, or picnic,...