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Want Better Email Open Rates? Use Big Data

Want Better Email Open Rates? Use Big Data

by Fronetics | Oct 26, 2016 | Big Data, Blog, Content Marketing, Data/Analytics, Marketing

Big-data insights can help you segment your email database to better target prospects based on where they are in the buyers’ journey. Most companies these days are swimming in a sea of big data, the great swaths of information they’ve amassed from sales records,...
How Big Companies Use Big Data

How Big Companies Use Big Data

by Fronetics | Oct 20, 2016 | Big Data, Blog, Data/Analytics, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Warehousing & Materials Handling

These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing...
The Case Against Big Data for Some Supply Chain Companies

The Case Against Big Data for Some Supply Chain Companies

by Fronetics | Sep 7, 2016 | Big Data, Blog, Data/Analytics, Logistics, Strategy, Supply Chain

While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will...
Top 4 big data articles of 2015

Top 4 big data articles of 2015

by Fronetics | Jan 14, 2016 | Big Data, Blog, Data/Analytics, Strategy, Supply Chain

Fronetics Strategic Advisors is a leading management consulting firm. We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support. We’ve...
Big data and supply chain management

Big data and supply chain management

by Fronetics | Sep 3, 2015 | Big Data, Blog, Data/Analytics, Logistics, Strategy, Supply Chain

Big data is, well, big. The term has gotten lots of buzz the past few years. But it’s big in other ways as well. According to McKinsey big data is defined as “datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and...
Top 4 big data articles of 2015

The Role of Data Stewards: Advocates, Not Police

by Elizabeth Hines | Sep 1, 2015 | Big Data, Blog, Data/Analytics, Strategy, Supply Chain

Many organizations that jumped on the big data bandwagon have struggled to turn their new, boundless collection of data into actionable business information. As consultant Rich Sherman of Athena IT Solutions puts it, today’s businesses are struggling with “the...
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