by Fronetics | Aug 29, 2016 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain, Warehousing & Materials Handling
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced...
by Elizabeth Hines | Aug 25, 2016 | Blog, Data/Analytics, Leadership, Strategy
Forget tracking traditional metrics and focus on decision-quality data that helps front-line managers do their jobs. It’s safe to say that the clients I engage with fall into two categories when it comes to business data: those that are drowning in it, and those that...
by Jennifer Hart Yim | Aug 24, 2016 | Blog, Manufacturing & Distribution, Strategy, Supply Chain, Talent
The Supply Chain industry is changing, while it’s becoming harder for companies to hire at the same time. These supply chain demographics provide a picture of the industry today. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique...
by Fronetics | Aug 23, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
TotalTrax leverages content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. TotalTrax, Inc., is a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations....
by Elizabeth Hines | Aug 22, 2016 | Blog, Logistics, Manufacturing & Distribution, Strategy, Supply Chain
Improve your company’s financial performance by implementing a risk-management strategy that plans for everyday events and disruptions. Supply chain disruptions can have a significant impact on business and financial performance. A recent PwC and the MIT Forum...
by Fronetics | Aug 18, 2016 | Blog, Content Marketing, Marketing, Strategy
Transactional emails offer prime real estate for driving further customer engagement or action. Your business probably invests a lot of time and effort creating marketing emails to send to your prospects and consumers. But have you thought much about the content of...
