by Fronetics | Sep 28, 2016 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Companies in the logistics and supply chain industries should take a look at this content marketing infographic. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services...
by Jennifer Hart Yim | Sep 27, 2016 | Blog, Strategy, Supply Chain, Talent
The supply chain talent deficit is real — but what about the experienced people who can’t find a job? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. It’s no...
by Fronetics | Sep 26, 2016 | Blog, Strategy, Talent
What do people find when they google your name? Branding yourself can help sway their first impression. Face it: Potential employers, customers, and other associates have likely searched your name on the internet before they meet you in person. What do they see? Your...
by Fronetics | Sep 22, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI,...
by Fronetics | Sep 21, 2016 | Blog, Content Marketing, Marketing, Strategy
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to...
by Fronetics | Sep 20, 2016 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain, Warehousing & Materials Handling
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are...
