by Fronetics | Feb 22, 2017 | Blog, Content Marketing, Marketing, Strategy
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign...
by Elizabeth Hines | Feb 21, 2017 | Blog, Consumer Electronics, Manufacturing & Distribution, Strategy, Supply Chain
Will sustainability trends from the consumer packaging industry have an impact on electronics manufacturing this year? As we wrap up the first big consumer holiday of 2017, it’s interesting to think about how innovation in packaging never stops. While many of...
by Fronetics | Feb 20, 2017 | Blog, Content Marketing, Marketing, Supply Chain
A recent survey of over 400 business blogs shows what the best bloggers have in common and what supply chain marketers can do to improve their blogs. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do...
by Fronetics | Feb 15, 2017 | Blog, Content Marketing, Marketing, Strategy
Ask yourself these six questions to see if you could be attracting more leads by writing better content. All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to...
by Fronetics | Feb 14, 2017 | Blog, Current Events, Logistics, Manufacturing & Distribution, Supply Chain
Consumers will spend $18.2 billion on Valentine’s Day 2017, down from a record-high 19.7 billion in 2016, according to the National Retail Federation. Did you purchase something sweet for your loved one to mark the special occasion this Valentine’s Day?...
by Jennifer Hart Yim | Feb 13, 2017 | Blog, Logistics, Strategy, Supply Chain
Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends. This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker. Amazon’s...