by Fronetics | Mar 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it...
by Fronetics | Mar 14, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s...
by Fronetics | Mar 13, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many...
by Fronetics | Mar 9, 2017 | Blog, Strategy, Supply Chain, Talent
When it comes to hiring and managing during turbulent times, one thing separates the wheat from the chaff: a progressive focus. Despite an 8-year bull market, many businesses are still licking the wounds caused by the 2007 financial crisis. Add a volatile political...
by Fronetics | Mar 8, 2017 | Blog, Diversity, Leadership, Strategy, Talent
Gender diversity is generally viewed as a women’s issue. It is not. Research conducted by McKinsey & Company and LeanIn.org finds that despite corporate America’s stated commitment to gender diversity, outcomes are not changing. Moreover, the research finds...
by Fronetics | Mar 7, 2017 | Blog, Logistics, Marketing, Social Media, Supply Chain
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and...
