by Fronetics | May 31, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made...
by Jennifer Hart Yim | May 30, 2017 | Blog, Logistics, Supply Chain, Talent
Is the Supply Chain talent gap problem really a talent management problem? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. As a recruitment company completely...
by Fronetics | May 25, 2017 | Blog, Content Marketing, Marketing, Social Media
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month,...
by Fronetics | May 24, 2017 | Blog, Content Marketing, Marketing
Ready to give up on content marketing? Chances are, you haven’t given it a fair shot. You’re three or maybe even six months into your new content marketing program. Congratulations! You’re probably noticing an uptick in web traffic, social reach, and...
by Fronetics | May 23, 2017 | Blog, Marketing, Social Media
If you’re a large company not using social media for all that it’s worth, you’re missing out on customers and business. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these...
by Fronetics | May 22, 2017 | Blog, Content Marketing, Marketing, Social Media
B2B enterprises with 1000+ employees face unique content marketing challenges that can hinder a program’s overall success. Bigger isn’t always better. Or, maybe I should say, bigger companies don’t always have it easy. Big marketing budgets and a big marketing...
