by Fronetics | Jun 12, 2017 | Blog, Logistics, Strategy, Supply Chain
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. I used to think that podcasts were a hip form of new media that millennials used to further their iPhone addictions. Fast forward a few...
by Fronetics | Jun 8, 2017 | Blog, Content Marketing, Marketing, Social Media
Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The...
by Fronetics | Jun 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers....
by Fronetics | Jun 6, 2017 | Blog, Content Marketing, Marketing
If you’re committing these content marketing don’ts, you could be turning off clients and prospects instead of attracting them. As a marketer, your job is to attract customers and prospects — so the last thing you want to do is misfire and scare people away....
by Fronetics | Jun 5, 2017 | Blog, Content Marketing, Marketing
Don’t risk ruining your open rates by committing these 5 email subject line crimes. Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to...
by Fronetics | Jun 1, 2017 | Blog, Content Marketing, Marketing, Strategy
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of...
