by Fronetics | Jun 21, 2017 | Blog, Current Events, Logistics, Manufacturing & Distribution, Supply Chain, Transportation & Trucking
This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. The Paris Climate Agreement. Let those words hang for a moment. Throughout the course of the 2016 election and now the Trump Administration, many...
by Fronetics | Jun 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services...
by Fronetics | Jun 19, 2017 | Blog, Content Marketing, Marketing, Social Media
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit...
by Fronetics | Jun 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand...
by Elizabeth Hines | Jun 14, 2017 | Blog, Current Events, Logistics, Strategy, Supply Chain, Transportation & Trucking
Startups and transportation juggernauts alike are entering the race toward the self-driving truck, but no two strategies look alike. There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will...
by Fronetics | Jun 13, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Follow these steps to equip your content writers with all the institutional knowledge and background information they need to create top-quality content. Content drives consumers to your website, convinces them of the quality of your products/services, and ultimately...
