by Fronetics | Jul 25, 2017 | Blog, Content Marketing, Marketing, Strategy
When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and...
by Fronetics | Jul 24, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of...
by Fronetics | Jul 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they...
by Fronetics | Jul 19, 2017 | Blog, Content Marketing, Marketing
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers...
by Fronetics | Jul 18, 2017 | Blog, Leadership, Talent
Great leaders are able to push employees to their fullest potential and increase productivity without causing undue stress. In a new study published in the Harvard Business Review, managers were 30% less likely than their coworkers to be stressed out. 30% LESS! One...
by Fronetics | Jul 17, 2017 | Blog, Content Marketing, Marketing
Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B...
