by Fronetics | Sep 5, 2017 | Blog, Content Marketing, Marketing, Social Media
Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader. Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics...
by Fronetics | Aug 31, 2017 | Blog, Marketing, Strategy, Supply Chain
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task...
by Jennifer Hart Yim | Aug 30, 2017 | Blog, Current Events, Strategy, Supply Chain
How will self-driving, autonomous stores impact the retail industry and the supply chain? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Here’s another dispatch...
by Fronetics | Aug 29, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube...
by Fronetics | Aug 28, 2017 | Blog, Current Events, Supply Chain
Record spending, online shopping, and free shipping are hallmarks of back to school 2017. With consumer confidence on the rise, the National Retail Federation predicts that back-to-college and back-to-school spending will hit $83.6 billion in 2017. That whopping total...
by Jennifer Hart Yim | Aug 24, 2017 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Supply Chain
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Email marketing is a powerful...
