by Fronetics | Oct 17, 2017 | Blog, Content Marketing, Marketing, Strategy
Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this...
by Fronetics | Oct 16, 2017 | Blog, Leadership, Talent
Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a...
by Jennifer Hart Yim | Oct 12, 2017 | Blog, Data/Analytics, Logistics, Strategy, Supply Chain
Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is...
by Fronetics | Oct 11, 2017 | Blog, Content Marketing, Current Events, Marketing
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews?...
by Elizabeth Hines | Oct 10, 2017 | Blog, Consumer Electronics, Current Events, Manufacturing & Distribution, Strategy, Supply Chain
Of legal obligation, financial incentives, and convenience, what best drives consumers to practice proper e-waste recycling? The United States is a nation of consumers, and there are few things we enjoy more than our electronic gadgets. Unfortunately, for every new...
by Fronetics | Oct 9, 2017 | Blog, Content Marketing, Marketing, Social Media, Talent
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course,...
