by Fronetics | Nov 6, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all...
by Fronetics | Nov 5, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Case studies continue to be the preferred content type among B2B buyers. These 5 elements will help you write case studies that engage prospects and generate leads. We just wrote about how buyers prefer case studies over all other kinds of content. In fact, 89% of B2B...
by Fronetics | Nov 1, 2018 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Supply Chain
Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most effective types of content out there. A recent study shows that case studies far outperform other types of content....
by Fronetics | Oct 31, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching....
by Jennifer Hart Yim | Oct 30, 2018 | Blog, Logistics, Supply Chain
In order to transform and mature, these supply chain elements need to be incorporated into a brand’s foundation: stakeholder alignment, visibility, and role clarity. This guest post was written by Paul Rea for Argentus Supply Chain Recruiting, a boutique...
by Fronetics | Oct 29, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier...
