by Fronetics | May 21, 2019 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Supply Chain
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every...
by Fronetics | May 16, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing...
by Fronetics | May 15, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human...
by Fronetics | May 14, 2019 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and...
by Fronetics | May 13, 2019 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram...
by Fronetics | May 9, 2019 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Supply Chain
Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside...
