by Fronetics | Mar 22, 2016 | Blog, Content Marketing, Leadership, Marketing
Meet five women who are changing the face of digital marketing at their big brands. March is National Women’s History Month, and thus we’ve been talking a lot about female leadership, the gender gap, and related issues. Today I’d like to call attention to five...
by Fronetics | Mar 21, 2016 | Blog, Leadership, Strategy, Supply Chain
When Arrow Electronics came across Kendrea Durr-Smith, senior leader of export control audits, training, and communications at Honeywell Aerospace, on LinkedIn, the company was impressed with what she had accomplished in her nine years there. Now Arrow’s Director of...
by Jennifer Hart Yim | Mar 17, 2016 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
This is a guest post written by Tania Seary, founder of Procurious. Procurious, the world’s first online social network for supply chain and procurement professionals, has acquired more than 12,000 members in less than two years. I’m trying to use a baseball...
by Fronetics | Mar 16, 2016 | Blog, Leadership, Strategy, Supply Chain
Men hold 85% of all executive officer positions within Fortune 500 companies, despite research that consistently shows when women are in positions of leadership, companies perform better. In the supply chain industry, 20% to 30% of positions are held by women, but the...
by Fronetics | Mar 15, 2016 | Blog, Content Marketing, Marketing, Strategy
Cultivating a lead is just as important as finding it in the first place If you have a solid strategic marketing plan in place that is generating a high volume of quality leads, tomorrow’s revenue should be almost assured, right? Not necessarily. A lead is only worth...
by Elizabeth Hines | Mar 14, 2016 | Blog, Strategy, Supply Chain
. There is no easy answer to the burning question why the onshoring movement refuses to truly take off. The issue of onshoring is frequently painted in black and white. While the media often likens the return of companies to the United States from overseas to a...
