by Fronetics | Mar 31, 2016 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are...
by Fronetics | Mar 30, 2016 | Blog, Marketing
Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company, you may feel that your tireless efforts are sometimes difficult to quantify to your boss. Much of what we in marketing do is...
by Fronetics | Mar 29, 2016 | Blog, Strategy
Firing a client can help you make way for others who better suit your business. Letting someone go can be hard to do. But when it comes to certain clients, it may be necessary to ease them out of your business portfolio. Fire a client? Who does that? Well, successful...
by Fronetics | Mar 28, 2016 | Blog, Marketing, Social Media
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and...
by Fronetics | Mar 24, 2016 | Blog, Marketing, Social Media, Supply Chain
These four supply chain companies constantly post fresh, quality content to their social media accounts. When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to...
by Jennifer Hart Yim | Mar 23, 2016 | Blog, Content Marketing, Marketing
Editor’s note: This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Transplace is a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend...
