by Fronetics | Apr 12, 2016 | Blog, Content Marketing, Marketing, Strategy
Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses...
by Fronetics | Apr 11, 2016 | Blog, Content Marketing, Marketing, Social Media
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found...
by Fronetics | Apr 7, 2016 | Blog, Leadership, Logistics, Strategy, Supply Chain
As part of our series on trailblazing women in the supply chain industry, I interviewed Barbara Jorgensen, co-founder and managing editor, Electronics Purchasing Strategies (EPS). Jorgensen has more than 20 years’ experience as a journalist, working for leading...
by Fronetics | Apr 6, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our...
by Fronetics | Apr 5, 2016 | Blog, Content Marketing, Marketing, Strategy
The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client who was disappointed in a newly adopted content marketing program and ready to quit — certainly they should be seeing more...
by Fronetics | Apr 4, 2016 | Blog, Leadership, Strategy
A recent study shows the most successful companies had leaders with these four traits in common. What executive leadership skills really matter in terms of a company’s growth and success? Are there distinguishing characteristics among executives whose organizations...
