by Fronetics | May 12, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of notifications on your Facebook account, alerting you to a new feature called Facebook Live. Facebook has slowly been rolling...
by Elizabeth Hines | May 11, 2016 | Blog, Strategy, Supply Chain
If Seneca the Elder could have peered into the future, shock is likely too weak of a word to describe his reaction. The Roman rhetorician is credited for being among the first to complain about the overload of information when he, in the 1st century AD, lamented that...
by Elizabeth Hines | May 10, 2016 | Blog, Strategy, Supply Chain
Increasing operational expenses to avoid capital expenditures that would boost warehouse capacity and functionality might end up costing you more in the long run. Consider this scenario: Demand is up and projected to grow for your products. But you are running out of...
by Fronetics | May 9, 2016 | Blog, Marketing, Social Media, Strategy
A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding access to our company’s social media pages. The accounts were administered by a handful of marketing managers, who did not...
by Fronetics | May 5, 2016 | Blog, Content Marketing, Marketing, Strategy
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy...
by Fronetics | May 4, 2016 | Blog, Content Marketing, Marketing, Strategy
Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B...
