by Fronetics | Jun 23, 2016 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
HubSpot users also saw 3x more leads and 4.1x web visitors per month after a year using the software. A study has found that using HubSpot for your inbound marketing can increase sales revenue by 72% in 12 months. A 2016 MIT Sloan student analysis showed that...
by Fronetics | Jun 22, 2016 | Blog, Logistics, Strategy, Supply Chain
Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business. Remember that great advice: focus on yourself, not on what others are doing. According to an article in Harvard Business Review,...
by Fronetics | Jun 21, 2016 | Blog, Content Marketing, Marketing, Social Media
Try these tips to attract potential customers to follow your business on LinkedIn. This is part three of a three-part series on LinkedIn for B2B businesses. Check out part one, LinkedIn for B2B: Getting Started, and part two, How to Hire Talent through LinkedIn....
by Fronetics | Jun 20, 2016 | Blog, Current Events, Marketing, Social Media, Strategy
The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June 13 that it would purchase LinkedIn for $26.2 billion, a deal set to close by the end of 2016. Though LinkedIn will operate...
by Fronetics | Jun 16, 2016 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not...
by Fronetics | Jun 15, 2016 | Blog, Marketing, Strategy
B2B organizations are leveraging review sites to increase organic traffic and conversion rates. Here’s how. Consumers regularly turn to review sites to research products and services before they buy. But did you know that businesses can leverage this behavior to...
