by Fronetics | Jul 18, 2016 | Blog, Strategy
Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only valuable if they convert into customers. So, generating quality leads is only half the battle. You need a sales team that knows...
by Fronetics | Jul 14, 2016 | Blog, Strategy, Talent
When you work for the family business, being mindful about your professional persona can help preserve your familial relationships. Family businesses can be a source of pride and fulfillment. But, often, they are rife with unprecedented turmoil. Working for a family...
by Fronetics | Jul 13, 2016 | Blog, Content Marketing, Marketing
Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’...
by Fronetics | Jul 12, 2016 | Blog, Marketing, Strategy
Editor’s note: Sarah Collins is a summer intern at Fronetics Strategic Advisors. She is a rising sophomore at James Madison University, College of Business studying Marketing. You can find her on LinkedIn. Aligning Sales and Marketing helps companies achieve 20%...
by Fronetics | Jul 11, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
This is part two of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part three, How to Use Twitter Analytics. If you’re not sure what else to tweet, try these 20 ideas. Twitter is an excellent platform for sharing news and reaching...
by Fronetics | Jul 7, 2016 | Blog, Strategy, Supply Chain
Locally sourced foods are popular with consumers. But for restaurants, the shorter supply chain is plagued by food safety concerns. Shorter does not mean simpler when it comes the food supply chain. In fact, working with small local producers often introduces a whole...
