by Fronetics | Aug 8, 2016 | Blog, Content Marketing, Marketing, Strategy
B2B marketers who meet more often to discuss and evaluate their content marketing strategy report success at much higher rates than those that meet less frequently. Do you feel your content marketing is producing results? Only 30% of B2B marketers say they feel...
by Fronetics | Aug 4, 2016 | Blog, Content Marketing, Marketing, Social Media
Add stickers to your photos on Twitter to join in on real-time conversations about trending topics and to grow your audience. Twitter announced at the end of June that it would be rolling out a new feature called #stickers. Twitter stickers are a visual twist on a...
by Fronetics | Aug 3, 2016 | Blog, Content Marketing, Marketing
Here are some guidelines on what content marketing might cost your business and why you need each element to be successful. Content marketing can be a game-changing strategy for companies looking to increase brand awareness, improve lead-generation efforts, and grow...
by Fronetics | Aug 2, 2016 | Blog, Content Marketing, Marketing, Strategy
Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the...
by Fronetics | Jul 29, 2016 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
Here I share some of our best performing content from the first half of this year. Auditing your content and adjusting your strategy is an important part of an effective content marketing program. I like to do an in-depth look at how our content is performing every...
by Fronetics | Jul 28, 2016 | Blog, Diversity, Leadership, Logistics, Strategy, Supply Chain
In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of female CEOs in the Fortune 500 declined from 4.8% in 2015 to 4.2% in 2016. Canada, too, has realized a decline: 8% of the...
