by Fronetics | Sep 20, 2016 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain, Warehousing & Materials Handling
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are...
by Fronetics | Sep 19, 2016 | Blog, Content Marketing, Marketing, Social Media
Twitter is changing its rules on the 140-character limit for your tweets. In May, Twitter announced that it planned to make changes to the types of content that count toward the platform’s 140-character limit. The social network provided no firm timeline as to...
by Fronetics | Sep 15, 2016 | Blog, Content Marketing, Marketing, Strategy, Talent
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be....
by Fronetics | Sep 13, 2016 | Blog, Content Marketing, Marketing
Considering outsourcing some or all of your content marketing? Check out these statistics. Companies turn to content marketing to build brand awareness, generate leads, and drive sales. But the constant creation and distribution of original content can drain an...
by Fronetics | Sep 7, 2016 | Big Data, Blog, Data/Analytics, Logistics, Strategy, Supply Chain
While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will...
