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How Pay-Per-Click Helped This Company Get 54 Leads

How Pay-Per-Click Helped This Company Get 54 Leads

by Fronetics | Oct 27, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy

Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile,...
Want Better Email Open Rates? Use Big Data

Want Better Email Open Rates? Use Big Data

by Fronetics | Oct 26, 2016 | Big Data, Blog, Content Marketing, Data/Analytics, Marketing

Big-data insights can help you segment your email database to better target prospects based on where they are in the buyers’ journey. Most companies these days are swimming in a sea of big data, the great swaths of information they’ve amassed from sales records,...
The Case for Amazon’s 30-Hour Workweek Experiment

The Case for Amazon’s 30-Hour Workweek Experiment

by Fronetics | Oct 25, 2016 | Blog, Strategy, Talent

A reduced workweek may mean better performance, talent retention, and bigger payoff for employers. In August 2016, the Washington Post reported that Amazon plans to pilot a program in which select teams will work just 30 hours a week. The teams’ employees will be...
How Big Companies Use Big Data

How Big Companies Use Big Data

by Fronetics | Oct 20, 2016 | Big Data, Blog, Data/Analytics, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Warehousing & Materials Handling

These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing...
What Is Native Advertising? An Intro for the Supply Chain

What Is Native Advertising? An Intro for the Supply Chain

by Fronetics | Oct 19, 2016 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Native advertising is the non-ad-like way to promote your business’ content to users who might be interested in it. Is your business using native advertising to promote your content with a targeted audience? If not, you’re missing out on one of the biggest upcoming...
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