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Survey 2016: How Does Your Company Use Social Media and Content?

Survey 2016: How Does Your Company Use Social Media and Content?

by Fronetics | Nov 7, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Fronetics is conducting a survey to determine how companies in the logistics and supply chain industries are using content and social media. Have you ever wondered how your competitors, customers, and business partners are using modern marketing tools like social...
A Web Search is a B2B Buyer’s First Move in the Purchase Process

A Web Search is a B2B Buyer’s First Move in the Purchase Process

by Fronetics | Nov 3, 2016 | Blog, Content Marketing, Marketing, Social Media

The web search has changed the way businesses shop for products and services — and content marketing is your key to reaching them. What’s the first thing we all do when we need a gift for Fathers’ Day, can’t think of a song lyric, or want to buy a new kitchen...
Twitter Folds Vine, and More Social Media News for the Supply Chain

Twitter Folds Vine, and More Social Media News for the Supply Chain

by Fronetics | Nov 2, 2016 | Blog, Marketing, Social Media, Supply Chain

Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates. Twitter folds Vine Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and...
The Holiday Email Marketing Push: Is It Worth It?

The Holiday Email Marketing Push: Is It Worth It?

by Fronetics | Nov 1, 2016 | Blog, Content Marketing, Marketing

Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around...
Infographic: Halloween 2016 for the Supply Chain

Infographic: Halloween 2016 for the Supply Chain

by Fronetics | Oct 31, 2016 | Blog, Current Events, Strategy, Supply Chain

U.S. Consumers plan to spend a whopping $8.4 billion on costumes, candy, decorations, and more to celebrate Halloween 2016. The National Retail Federation anticipates spending for Halloween 2016 will be at an all-time high. The NRF’s annual survey found that 171...
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