by Fronetics | Dec 5, 2016 | Blog, Supply Chain, Talent
Compare your company culture to the attributes of the four Hogwarts houses to determine where you belong. Company culture is an integral part of who a business is. It affects the product, the kind of talent it attracts, and, ultimately, its business performance. ...
by Fronetics | Nov 30, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Companies within the logistics and supply chain industries are increasing customer engagement, market and business intelligence, leads, and more by participating in social media. Results from a previous Fronetics survey tell us that 100% of responding companies in the...
by Fronetics | Nov 28, 2016 | Blog, Content Marketing, Marketing, Social Media
Supply chain companies can use influencers in their prospects’ network as a strategic tool to gain new business. The term “influencer marketing” often brings to mind celebrities endorsing their favorite brand of bottled water or jeans — not an image that is...
by Fronetics | Nov 22, 2016 | Blog, Content Marketing, Marketing, Strategy
By repurposing and thoughtfully packaging the content you have already published, you can assist your sales force in closing deals. How many of your sales force’s calls turn into appointments? Probably very few. More and more of today’s buyers don’t want to speak with...
by Fronetics | Nov 21, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Fronetics invites you to participate in a survey on how companies in the logistics and supply chain industries use content marketing. If there’s one thing we can say about the ever-changing B2B marketing climate, it’s just that: it’s ever-changing. Keeping pace...
