by Fronetics | Jun 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers....
by Fronetics | Jun 6, 2017 | Blog, Content Marketing, Marketing
If you’re committing these content marketing don’ts, you could be turning off clients and prospects instead of attracting them. As a marketer, your job is to attract customers and prospects — so the last thing you want to do is misfire and scare people away....
by Fronetics | Jun 5, 2017 | Blog, Content Marketing, Marketing
Don’t risk ruining your open rates by committing these 5 email subject line crimes. Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to...
by Fronetics | Jun 1, 2017 | Blog, Content Marketing, Marketing, Strategy
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of...
by Fronetics | May 31, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made...
