by Fronetics | Jun 27, 2017 | Big Data, Blog, Current Events, Data/Analytics, Logistics, Supply Chain
U.S. Consumers plan to spend a whopping $7.1 billion on cookouts for 4th of July celebrations. The National Retail Federation reports that 219 million Americans plan to celebrate the 241st Independence Day. Two-thirds plan to attend a cookout, barbecue, or picnic,...
by Fronetics | Jun 26, 2017 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing...
by Fronetics | Jun 22, 2017 | Blog, Content Marketing, Marketing
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time...
by Fronetics | Jun 21, 2017 | Blog, Current Events, Logistics, Manufacturing & Distribution, Supply Chain, Transportation & Trucking
This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. The Paris Climate Agreement. Let those words hang for a moment. Throughout the course of the 2016 election and now the Trump Administration, many...
by Fronetics | Jun 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services...