by Fronetics | Oct 17, 2017 | Blog, Content Marketing, Marketing, Strategy
Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this...
by Fronetics | Oct 16, 2017 | Blog, Leadership, Talent
Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a...
by Fronetics | Oct 11, 2017 | Blog, Content Marketing, Current Events, Marketing
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews?...
by Fronetics | Oct 9, 2017 | Blog, Content Marketing, Marketing, Social Media, Talent
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course,...
by Fronetics | Oct 5, 2017 | Blog, Leadership, Strategy, Talent
A hot temper. Moodiness. Micromanagement. These are common traits of a bad leader. What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company. And...
