by Fronetics | Mar 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.”...
by Fronetics | Mar 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Talent
Logistics and supply chain careers are increasingly high paying, diverse, and in demand. With the talent gap growing wider every day, ambitious current and future supply chain professionals have many interesting opportunities. And not only that — Logistics and supply...
by Fronetics | Mar 13, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
Here are five books for supply chain leaders to stay on top of industry trends and management practices. “Leadership is the capacity to translate vision into reality.” — Warren Bennis All executives and managers bring different skills to the table. They have different...
by Fronetics | Mar 12, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key...
by Fronetics | Mar 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search...
