by Fronetics | Apr 16, 2018 | Blog, Current Events, Strategy, Supply Chain, Talent
In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of future talent. It’s no secret — the supply chain is experiencing a major talent gap. In fact, according to Supply Chain...
by Fronetics | Apr 12, 2018 | Blog, Content Marketing, Leadership, Marketing, Social Media, Supply Chain
Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for...
by Fronetics | Apr 11, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders...
by Fronetics | Apr 10, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the...
by Fronetics | Apr 9, 2018 | Blog, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize...
