by Fronetics | May 22, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
If you don’t give visitors many easy, attractive opportunities to convert on your website, content marketing won’t generate leads for you. I’ve been noticing a trend lately that I wanted to share. We talk with a lot of supply chain and logistics companies who are...
by Fronetics | May 21, 2018 | Blog, Logistics, Strategy, Supply Chain, Talent
Millennial talent seeks employment opportunities with companies that promote transparency, technology, excellence, and social change. We write often about the supply chain talent gap and how supply chain companies should be proactively recruiting millennials to join...
by Fronetics | May 17, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Social Media, Supply Chain
These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing...
by Fronetics | May 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in...
by Fronetics | May 15, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain, Talent
Use these 5 strategies to overcome the supply chain talent gap, filling critical positions with qualified hires and streamlining processes for future talent. The U.S. Bureau of Labor Statistics projects the number of supply chain management and logistics jobs will...
